Last updated: 07/27/26
This Privacy Policy explains how Luxury Royal Treatment Center Inc. (“LRTC,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit luxuryroyaltreatmentcenter.com (the “Site”) or contact us. It also explains additional rights you may have as a California resident.
This Privacy Policy covers information collected through the Site and general communications. It does not replace our Notice of Privacy Practices (NPP), which describes in detail how we use and disclose your protected health information (PHI) as a healthcare provider under HIPAA and 42 CFR Part 2. If you become a patient of LRTC, you will receive our NPP at intake and may request a copy at any time.
1. Information We Collect
Information you provide directly. When you contact us, submit an inquiry, request insurance verification, or begin admission, you may provide: your name; contact information (phone, email, mailing address); demographic details; insurance information (carrier, member ID, plan details); information about your reasons for reaching out, including references to substance use, mental health, or treatment history; information you share about a loved one on whose behalf you are calling; and any other information you choose to share.
Information collected automatically. When you use the Site, we may collect: IP address; browser type and device information; pages viewed and links clicked; referring URL and general location derived from IP; and information collected through cookies, pixels, and similar technologies (see Section 4).
Information from third parties. We may receive information from: insurance carriers when we verify benefits with your authorization; referring professionals (therapists, physicians, EAP programs, attorneys, HR departments) when they contact us with your consent; and family members or others authorized to communicate with us on your behalf.
2. How We Use Information
We use the information we collect to:
- Respond to your inquiries and communications
- Verify insurance benefits when you ask us to
- Coordinate admission, travel, and program logistics
- Communicate with your workplace, legal counsel, family members, or referring professionals, only with your written authorization and only to the extent you authorize
- Provide, document, and improve treatment and care coordination if you become a patient
- Meet legal, regulatory, accreditation, and insurance requirements
- Operate and improve the Site, and analyze how visitors use it
- Prevent fraud, misuse, and unauthorized activity
If you become a patient, our use and disclosure of your protected health information (PHI), including substance use disorder records, is governed by HIPAA, 42 CFR Part 2, applicable California law, and our Notice of Privacy Practices.
3. Special Protections for Substance Use Disorder Records
As a provider that treats substance use disorders, LRTC is subject to the federal Confidentiality of Substance Use Disorder Patient Records regulations at 42 CFR Part 2 (“Part 2”). Part 2 provides heightened confidentiality protection for records that identify you as a person who has received, is receiving, or has sought treatment for a substance use disorder.
In general, Part 2-protected records may be used or disclosed only with your written consent, except in narrowly defined circumstances permitted by law. Additional protections apply to substance use disorder counseling notes and to the use of your records in legal proceedings. Full detail is provided in our Notice of Privacy Practices.
4. Cookies, Analytics, and Advertising
The Site uses cookies and similar technologies to operate the Site, remember your preferences, understand traffic patterns, and, where enabled, deliver interest-based advertising. Some cookies are essential to how the Site functions. Others are used for analytics or advertising, and you can decline these where our cookie banner offers that choice, or manage them in your browser.
We do not knowingly place or allow third-party advertising cookies on pages that could reveal that a specific visitor is seeking or has sought substance use disorder treatment. Verification, admissions, and treatment pages are configured to avoid loading advertising and non-essential third-party trackers, in line with 42 CFR Part 2 restrictions on how identifying information may be used.
5. How We Share Information
We share information only as needed to provide our services and only as permitted or required by law:
- With service providers who help us operate the Site, communicate with you, verify insurance, or provide care (bound by confidentiality obligations)
- With your insurance carrier, when you authorize benefits verification or coverage of treatment
- With third parties you designate (family members, attorneys, employers, referring professionals), only with your written consent and only to the extent you authorize
- With regulators, accreditors, and auditors as required for our license and accreditation
- As required by law, court order, or subpoena, subject to the special protections that apply to substance use disorder records under 42 CFR Part 2
- In the event of a business transaction such as a merger or reorganization, subject to the same confidentiality protections that apply here
We do not sell your personal information for money. Our use of advertising and analytics cookies on general Site pages may be considered “sharing” under California law; see Section 8.
6. Data Retention
We retain personal information for as long as reasonably needed for the purposes described in this Policy and to comply with legal, regulatory, tax, licensing, and accreditation requirements. Patient records are retained for the periods required by federal and California law. Non-patient inquiry information is retained only as long as reasonably needed to respond to and follow up on your inquiry.
7. Security
We use administrative, technical, and physical safeguards designed to protect your information, including access controls, encryption of data in transit for insurance verification and admission forms, restricted access to patient records, staff training, and vendor-management practices consistent with HIPAA. No transmission over the internet or method of electronic storage is entirely secure, and we cannot guarantee absolute security.
8. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you additional rights. These rights apply to personal information we hold that is not otherwise governed by HIPAA. Personal information that is protected health information under HIPAA or that is a Part 2-protected record is subject to those laws instead of, or in addition to, the CCPA, as applicable.
Subject to those limits, you may have the right to:
- Know what categories of personal information we have collected about you, the sources of that information, the purposes for which we collected it, and the categories of third parties with whom we shared it
- Access a copy of the specific personal information we have collected about you
- Correct inaccurate personal information we maintain about you
- Delete personal information we have collected about you, subject to legal retention obligations
- Opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising
- Limit the use of sensitive personal information as defined by California law
- Not be discriminated against for exercising any of these rights
To exercise these rights, contact us at info@luxuryroyaltreatmentcenter.com or 747-609-1026. We will verify your request before processing it and will respond within the time required by law.
Under California’s “Shine the Light” law, California residents may request information once per year about categories of personal information disclosed to third parties for those third parties’ own direct marketing purposes. LRTC does not disclose personal information to third parties for their own direct marketing purposes.
9. Children
The Site is intended for adults. We do not knowingly collect personal information from children under 13 through the Site. If a minor is under consideration for treatment, all admission-related information is provided by a parent, guardian, or other legally authorized representative, in accordance with applicable law. If you believe a child under 13 has provided personal information to us through the Site, contact us and the information will be removed.
10. Third-Party Sites
The Site may link to other websites. This Policy does not apply to information collected by those sites, and we are not responsible for their privacy practices. Review the privacy policy of any third-party site you visit.
11. International Users
LRTC operates in the United States. If you access the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country. By using the Site, you consent to that transfer.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision. Continued use of the Site after a change is posted constitutes acceptance of the updated Policy. For material changes, we will provide a more prominent notice.
13. Contact Us
Questions about this Privacy Policy, or about how your information is handled?
Privacy Officer: Minas Kasabyan
Email: info@luxuryroyaltreatmentcenter.com
Phone: 747-609-1026
Mail: 639 W Wilson Ave Glendale CA 91203
For patient-specific questions about the use or disclosure of your protected health information, see our Notice of Privacy Practices (available at admission and on request).